My feelings on this "service" are mixed, but I've ...

My feelings on this "service" are mixed, but I've got one simple question for the naysayers: How many *regular* people really know how to fake a referrer? Many of the Joe Searchers I know can't figure out the difference between the address box and the Google search box. A few of them might be able to figure out that an advanced search could let them see more content for free, but most people I know aren't that industrious.