This is not something Google is "creating" just endorsing. This is easily implemented, but how many people are actually going to do this? Why would you provide free access to only Google users?
What it boils down to, is will this increase registration conversion rates at sites?
There's two sides to this; first off if showing the "first click for free" does increase the conversion ratio, then you should do that for everyone who visits your site, not just those coming from Google results.
Second off, if you decide to do this only for Google users, people are going to spoof their referer ID to get to your content for free, not just for the first click, but for everywhere this is enabled on your site, which seems like it would reduce registration rates.
I see absolutely no reason a website should choose to do this.
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